School Children Campaign: Launched successful statewide effort to assist teachers in educating fourth and seventh-grade students about county government:
- Researched best practices for curriculum development, working with the State Office of Education, school administrators, and teachers
- Created simple and fun academic materials, including lesson plans, assignments, and quizzes
- Educated county official members about the effort, empowering them with the tools to provide guest teaching opportunities
- Promoted the program to teachers through email, in-person visits, phone, and UEA trade show event
- Administered surveys and gathered feedback
Citizen Campaign: Orchestrated long-term effort to improve understanding of how county government works in Utah, targeting citizens, media, legislators, and others:
- Built and maintain UtahCountiesMatter.org as a clearinghouse of information about counties
- Scripted and contracted for eight short, animated videos that describe how each elected office works in counties
- Organized and produced eight video profiles of elected county government officials, highlighting their job and personal lives