With more than 23 years of experience as a professional communicator, my skill and experience is wide, varied, and deep. In short, there’s very little in the world of Marketing, Communications, and Public Relations that I haven’t had lots of experience with.
Writing
Strong writing background, with an eye for style, grammar, brevity, and completeness. From college journalism classes to today, have written hundreds of published news stories, how-to articles, press releases, speeches, bios, manuals, and other works:
- Active writing style, that is accurate, concise, and simple to read
- Effective in use of Plain Language writing strategies and national initiative
- Wrote speeches for officials and dignitaries of UAC and UDAF
- Produced periodic newsletters for UAC, chamber of commerce, and United Way of Salt Lake
- Click here to see a variety of samples of my writing
Media and Public Relations
Routinely visit and build relations with reporters (print, radio, and TV) across the entire state, educating them about a wide range of issues and providing valuable resources to assist them in producing stories:
- Pitch helpful story ideas and angles
- Provide background information
- Act as a key point-of-contact for setting up interviews and getting quotes from leadership and subject matter experts
- Click here to read more about a public relations campaign I am developing for UAC members
Meeting/Event Planning
Extensive experience organizing multi-day membership association conferences, board meetings, workshops and training, press events, golf events, and more:
- Accustomed to theme development, contract review and negotiation, lodging, catering, and AV logistics
- Experienced in reviewing, negotiating and contracting with potential keynote speakers and entertainers
- Skilled in venue coordination, including space utilization, setups, AV needs, catering, and lodging blocks
- Meticulous in working with organizers and others on creating agendas, allotting appropriate times, inserting breaks, presenter contact, and other details
- Sensitive and attuned to attendee needs and objectives, building events around those needs and creating a memorable experience
- Consistently receive exceptionally-high marks for running well-organized, interesting, and fun conferences that are within budget
- Click here to read more about some specifics I have handled.
Social Media
Experienced in social media program development for UDAF, UAC, and other private ventures:
- Delivered presentations designed to introduce and educate county officials about how to utilize social media in political campaigns
- Launched social media efforts for Utah Association of Counties with an active presence on Facebook and Twitter
- Built both pages and group forums and have served as moderator for multiple social media sites for nearly 10 years
- Skilled in designing and creating interesting and engaging content that drives clicks, likes, and shares
- Competent in tracking analytics and utilizing scheduling software such as Buffer and Hootsuite
Website Development
Have built and currently maintain dozens of websites for UAC, governmental entities, political figures, and private individuals:
- Highly-skilled in WordPress platform
- Basic understanding of other platforms and even CSS and HTML coding
- Strong aptitude for building reliable sites with visual appeal and simple user interfaces
- Proficient in basic use of Google Analytics and other measurement tools
- Excellent understanding of Search Engine Optimization (SEO) mechanics
- Click here to see a list and links to websites I have developed
Public Outreach/Education
Have lots of experience organizing public outreach and education campaigns, building relationships with key stakeholders and partners to collaborate on a more successful outcome.
- Ability to deliver engaging and interesting presentations to outside groups to facilitate awareness
- Skilled in producing materials (print and digital) that support outreach goals and objectives
- Competent in gathering feedback and research (both formal and informal) as to the effectiveness of outreach efforts
- Utilize a variety of tools and applications for creating engaging posts, scheduling them, and measuring effectiveness (such as Buffer and Hootsuite)
- Click here to see details of campaigns I have conducted dealing with Public Outreach/Education
Brand Marketing
In-depth understanding of brand marketing, with a passion for understanding and developing communication techniques that influence audiences:
- Have written numerous articles on the subject of personal branding
- Experienced in consulting with professionals interested in launching careers as coaches and speakers
Graphic Design
Fluent in Adobe Photoshop, Illustrator, and InDesign for producing logos, brochures, books, signage, flyers, programs, advertisements, newsletters, and other marketing materials:
- Regularly produce membership directories for UAC and previously for the chamber of commerce
- Experienced in creating infographics for digital media
- Comfortable in working with printers to produce documents according to professional publishing standards
- Click here to see some samples of my graphic design work.
Video Production
Participated in numerous roles, including executive producer, producer, scriptwriter, talent coordination, and a variety of other key responsibilities. Click here to see some video productions I have been responsible for.